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Jennifer Sergent

Freelance design writer + blogger | Marketing copywriter

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About Jennifer Sergent

Jen-AboutPageHow many ways can you say something is beautiful? How many times can you call it amazing? As a design writer, my job is to interpret the craft of design and architecture with precise language that goes beyond the clichés to capture the story that industry professionals are trying to tell.

My articles appear nationwide in Luxe Interiors + Design; locally, I cover homes for Home & Design, Washingtonian, Arlington and Bethesda magazines.

You can read more about my editorial work and see my clips here.

My blog, DC by Design, is the only local design blog that avoids the typical “how-to” decorating tips and delves exclusively into the talents that shine throughout the DC-Maryland-Virginia region. For that reason, Washingtonian named it one of the area’s three top design blogs.

In addition to my editorial work, I create content for design firms, developers, manufacturers and real-estate brokers who need help finding words to describe their projects—“beautiful” and “amazing” only takes you so far!

With more than 25 years of journalism and design-marketing experience, I know how to ask the right questions to elicit the most revealing details and anecdotes that will carry the design narrative to describe your work. To avoid a conflict of interest, I don’t cover these clients in my editorial work.

You can see examples of my copywriting here.

Beyond my keyboard, I live in a post-and-beam Deck House in Arlington, Virginia, that we affectionately refer to as The Brady Bunch House. My husband, Jim, helps me with graphic design when he’s not at work as the design director of USA Today, and we’ve got two sons—Henry, 18, a freshman at Christopher Newport University, and Chal, 15, a sophomore at Yorktown High School.

My favorite gifts of all time have been furniture and art: lipstick-red Victoria Ghost chairs by Philippe Starck add zing to my office; a custom chest by our friend, woodworker Caleb Woodard greets visitors in our entry hall; and a commissioned painting by our friend Mark Giaimo of Mr. and Mrs. Potato Head (inside joke) hangs proudly in our library. Each of these pieces, like many others in our home, has a story behind it—one of the reasons I love learning about the stories that dwell in the homes I write about.

Want more details about my work experience? My full resume is on LinkedIn, right here.

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Jan 22

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When I told my husband I wanted to name our first son Henry, he readily agreed because Henry Aaron was his favorite baseball player of all time. And several years later, my mother gave a framed, signed photograph of this legend to @hjsergent for Christmas, and it hangs right next to his bed. What a sad day, felt all the more personally because I can’t think of my wonderful son without thinking also of the great man who helped inspire his name.🙏🏻
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Jan 21

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Interior design isn’t just pretty. There’s real power and symbolism in the choices you make, which deeply affects how you and your visitors feel in your home. This @washingtonpost piece on the #ovaloffice, linked in bio, illustrates how. @potus 
📷 @olearypix
Story by @alinskey
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Jan 20

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January 20 is finally here!! Sending Godspeed to @joebiden and @kamalaharris ❤️🤍💙
📷 @senatephoto
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Jan 13

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The amazing thing about the #uscapitol is that we enjoy the same beauty as the generations before us. Our fashions might change, but not the glorious encaustic tile, gilded mirrors or the clover-like pendant lights in the Senate Press Gallery. Swipe to see the modern version, shot by @ronbluntphoto. 
Full post in my bio link!
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Jan 12

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With the help of photographers like @adam_brockett who took this glowy halo around the #uscapitol, and my friends who know and cherish that building, here’s a love letter, blog link in bio
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Jan 7

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Memories of the late-night lines to see George H.W. Bush lying in state. Thousands of peaceful mourners waiting to pass through the Rotunda of this majestic Capitol.
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Jan 6

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May your passage through 2021 be delightful! Grateful to clients like @mode4architecture for sharing so much beauty 🌱💚 
📷 @studiohdp
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Dec 12

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CONGRATULATIONS to Michele Lerner for her award from the Nation Association of Real Estate Editors on a @washingtonpost story about bringing the outdoors inside, which features our bathroom renovation by @aidandesign ! The judges wrote: “She finds the perfect couple to illustrate the theme of her story. They lie by a nature trail, so they wanted to add natural stone to the shower.” Great story Michele, and it was a pleasure to speak to you! 
Story linked in bio
📷 @stacyzaringoldberg
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Dec 10

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So thrilled to be working with a new client, Michigan design firm @arminainteriors. I just love how luminous her work is, and her use of dramatic light fixtures. Enjoy!
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Nov 20

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Welcome to DC Mayor @murielbowser's home, where designer Trystin Kier Francis of @thekiercompany painted this chest purple with gold hardware. Regal, just like the mayor, Trystin told me. I agree! Full story at the link in my bio.
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Oct 6

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Is anyone else in need of some calm right now? Take me away, @m.naeve! 
(For more #kipsbaydallas escapism, link in bio 🖤)
📷 @stephen_karlisch_photo
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Oct 2

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@markdsikes does it again at #kipsbaydallas with this dreamy living room, Happy Friday! 
Link to more images and virtual tour in bio
📷 @stephen_karlisch_photo
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DC by Design is my passion project, a chronicle of design talents throughout the DC-Maryland-Virginia region who are doing beautiful and imaginative things in the categories below. Click here for blog information and guidelines.

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