Quick — what pops into your head when someone says “American Standard?” The toilet, right?
I’ve just always known them as the company that makes toilets. Well, they’re trying to break out from that box (er, bowl), and they’ve enlisted six top designers from the United States and Canada to create bathrooms using products from American Standard’s new luxe line, DXV. The company will formally introduce the designs in a new publicity campaign on March 11.
DC designer Mary Douglas Drysdale was part of this group, and she created a vision in white:
“The bathroom is the most important private room in the house,” she says in a video DXV posted on Feb. 26 . “It’s about taking a bath in a luxurious way, and while you’re in the room, feeling taken care of, loved, and glamorous.”
Mary incorporates the tub, sink, plumbing fixtures and—of course—toilet from the new DXV collections. The look was inspired by a real-live master bath she recently completed for a client.
“One of the features of this suite is a response to the question I’m always asked: ‘Where will you put my books and magazines?’ Hence, the reading-in-the-loo room,” Mary says.
The ceiling in the space she was given is 10 feet tall, which gave her the opportunity to “express luxury” through rich millwork and molding.
The new DXV line is intended to go up against other high-end brands such as Waterworks and Kallista. I’d say it’s doing a good job:
I have a feeling, though, that if we simply went out and purchased these products, our bathrooms wouldn’t look like Mary’s—or any of the other designers featured in the DXV campaign. That’s because she knows how to layer the basics with beautiful decorative elements, such as art, sculpture (in this case, from the Cross MacKenzie gallery on the first floor of her Dupont Circle brownstone)—and even something as simple as flowers.
To hear Mary describing her vision (and see tours of the other designer bathrooms), check out DXV’s YouTube page, or just click below: