I took a walk the other day, and ended up on a familiar route that I’ve traversed for years. But this time, I was going in the opposite direction through this neighborhood than the way I had always come. The houses I always knew to be on my right were now on my left, and so on. All of a sudden, I felt like I was lost. I was seeing things I didn’t recognize. I was doubting myself. Then I found my way to our old running trail, and it all made sense again.
There’s something about taking a route with a new perspective that throws you off balance but is highly revealing at the same time. You notice details that once blended in. Your perceptions are heightened.
All this is to say, I’ve changed my path. Ever since I started DC by Design nearly nine years ago, the blog has been my website. I later added my freelance writing samples to the site, but they were secondary. That’s because I’ve been ambivalent for so long as to what path I wanted to take: Blogger (with a capital B), or freelance writer?
I’ve toyed with giving up my freelance work and going all in on the blog. I saw the successes of so many design bloggers who’ve done just that — Grace Bonney at Design Sponge (the first blogger I ever met), the hilarious Laurel Bern at Laurel Home (whom I saw speak at the Design Bloggers Conference, who immediately became my hero), and my fellow Potomac School alum Charlotte Smith, the queen of DIY, Craft, Design and Thrifting AtCharlotte’sHouse, to name just a few.
But as with any career, you have to give yourself a hard look in the mirror to figure out which direction is best. What gets you up in the morning?
These women are superstars with their blogging, social media, advertising, and sales of related products, books and trade directories.
Me? I’m a really good writer. I’m passionate about crafting a narrative. I LOVE writing stories. I LOVE interviewing people about their homes, and asking designers and architects about their approach to their craft. I LOVE learning how artisans and manufacturers find inspiration for their designs.
So, I’ve got my answer.
Welcome to my new website, JenniferSergent.com.
The focus is on the topics I’m covering for magazines, design firms and brands. DC by Design lives on, but it’s no longer on the front page. You will still find profiles on design talent in the DC, Maryland and Virginia region, but you can also peruse the other stories I’m writing that go way beyond the DMV.
Please come in and take a look!